SaaS
Cadence Analytics
Marketing site LCP down to 1.1s
Fixed a marketing site whose slow load was undercutting a fast product.
- 1.1s
- Largest Contentful Paint
- -78%
- JavaScript payload
- 98
- Lighthouse performance
Situation
Where they started
Cadence Analytics sells a performance-monitoring product, but their own marketing site scored poorly on the exact metrics their tool measures.
Problem
What was blocking growth
The marketing site was built on a bloated page builder, shipping 2MB of unused JavaScript on the homepage. LCP hovered around 4.2s, which undercut every performance claim in their sales deck.
What we did
The work that moved the numbers
- Migrated the marketing site off the page builder to a lean framework.
- Cut homepage JavaScript by removing unused libraries and code-splitting.
- Optimized and served images in modern formats with correct sizing.
- Set a performance budget enforced in their build pipeline.
We sell performance monitoring. Now our own site passes the audit we put our customers through. That matters more than it sounds.
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