E-commerce
Harbour & Goods
Store migrated with zero downtime
Replatformed an aging store to Shopify without losing rankings or a single order.
- 0
- Orders lost in migration
- 0
- Rankings dropped
- 2.4s
- Faster page loads
Situation
Where they started
Harbour & Goods, a homeware retailer, had outgrown a self-hosted store that was slow, fragile, and expensive to keep online.
Problem
What was blocking growth
The legacy platform went down during traffic spikes, the checkout wasn't mobile-optimized, and every sale season became a firefight. They needed to migrate but were terrified of losing search rankings and order history.
What we did
The work that moved the numbers
- Mapped every existing URL and built a complete 301 redirect plan to preserve SEO.
- Rebuilt the storefront on Shopify with a performance-first theme.
- Migrated products, customers, and order history with validation at each step.
- Ran the new store in parallel and cut over during a low-traffic window.
We'd been told a migration meant weeks of chaos and a ranking hit. We had neither. It was the calmest launch we've ever had.
Want outcomes like these for your product?
Book a free growth audit — we'll map what's blocking leads, conversion, and speed.