Professional Services
Meridian Legal
3.1x more qualified consultations
Replaced a slow, hard-to-update law-firm site with a fast platform their team controls.
- 3.1x
- Qualified consultations
- 0.9s
- Largest Contentful Paint
- 100%
- Content edits self-served
Situation
Where they started
Meridian Legal is a mid-size professional-services firm relying on referrals, with a dated website they couldn't update without a developer.
Problem
What was blocking growth
The old site was slow, not mobile-friendly, and every content change required a paid ticket. Their contact form submitted into a black hole with no routing or qualification, so the team chased unqualified leads.
What we did
The work that moved the numbers
- Rebuilt the site on a CMS the team can edit directly.
- Designed a qualification-first intake form that routes by practice area.
- Implemented technical SEO and structured data for local search.
- Set up a maintenance plan for ongoing updates and monitoring.
For the first time, the leads coming through the site are people we can actually help. And we update the site ourselves now.
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